The SEO (Search Engine Optimisation) is an activity that consists of optimizing a web site by improving internal and external aspects in order to increase traffic (no fee) coming from search engines and its affiliates. The companies that deal with SEO range from highly specialized boutique in a specific activities to companies with a broader approach and general. Optimizing a website for search engines requires action on so many distinctive elements that many of the same SEO professionals believe to return in the large field of optimizing web sites (just because intertwine many of these aspects).
The majority of web traffic is generated by the major commercial search engines –Google, Bing and Yahoo !. If your site is not found on the engines or if its content is not indexed in their database, you’re missing out on the incredible opportunities to attract website traffic from search engines – that is people who are looking for what you have and visit your site. Regardless of whether your site provides content, services, products, or information, search engines are the primary method of navigation for the majority of Internet users (see below: of Search Engine Market Share).